The Marketing function is your simple and incredibly effective route to increasing turnover and profit. Albinora Wave will make it second nature to run regular promotions, increasing your retail sales, boosting client retention and spend, ultimately making you more money.

Using the information Albinora Wave stores about your clients, you can easily discover:

• Non-returning clients
• Upcoming birthdays
• Client preferences of services and products
• Client’s awareness of your brand
• Referral and lead management

Using this information, you can send a letter, email or SMS to any of these groups. For example, it becomes an incredibly simple process to send birthday wishes and offer 10% off a product within a month. Albinora Wave turns marketing into a routine, low-pressure way to increase stock movement. You could even concentrate on harder to move lines, or start a color promotion.

Client Loyalty Clubs
Client loyalty is your most valuable asset, keep your clients coming back by introducing a client incentive program.
Albinora Wave supports a points-based system whereby clients are rewarded based on what they spend. The more they spend the more points they earn. It’s a win-win situation - your valued clients are rewarded and encouraged to return, resulting in increased client loyalty.

History Visit Notes & Details
Now you can keep a closer eye on your professional stock levels.
The History Notes and Visit Details feature allows you to record the quantity of each professional product used for each client. Albinora Wave will ensure this level of accuracy and control will become second nature to your salon.